Tips for Designing Your Company Logo

A company logo is one of the most important design decisions a business will ever make. It’ll be used on your website, signage, advertisements, and all of your business marketing materials. It’s important to get the logo design right the first time.

Having your logo professionally designed, either by a freelancer or by an agency such as Fantasea Media, you should communicate important things to your designer to expedite the process of design, saving you money by cutting out unnecessary back-and-forth. By filling out a logo design brief, the final design best represents your company and can support your strategic and tactical goals.

Define your company vision and mission statement

A vision statement describes the desired future position of the company.

A mission statement defines the business objects and its approach to reach those objectives.

Define your target audience

Designers at Fantasea Media take the time to research and learn about your company prior to designing your logo, but it always helps to get some information from the source—you.

Helpful to know: Are you a B2B company, or a B2C company?

Providing details about your customers to your designer expedites the process for design, as it puts the designer in your ideal customer’s shoes to create the strongest logo for your target audience. Think in terms of sex, age, social status, income level, occupation, hobby, etc.

6 Real-life Target Audience Examples

When you have well-defined, custom audiences informed by strong research, you can stop waiting for buyers to stumble upon your brand and start actively pursuing them with precise messaging.

Decide the colors you want for your logo

Designers are trained to understand the psychology of color for consumers.
Color plays a huge role in how customers respond to your brand.

Can’t decide on what color would be best for your business?
Let your designers decide.

The choice of color for your logo can influence the emotion elicited in your design and marketing, which impacts sales, engagement, profits, and overall performance.

Working together with your designer will only improve your experience in getting the right design. By giving key details, both of you will be on the same page from the beginning, making it much easier to reach a final product you’re happy with.

Decide the logo style you want

There are different types of logos to use when deciding the style. No one style is better than the other, they are just different and used for different purposes.

Icon / Symbol

This is a simple and accurate portrayal of the company image. Big brands that have already established their association with the logo symbol can use the symbol alone. For businesses building the brand, it’s recommended to use the symbol with the letter mark until that recognizability has been met.

Word / Letter Mark

Logos that use only typography to represent their company are referred to as wordmarks or lettermarks. It may be the full name or just initials. Usually the font is custom designed.