Logo, Logotype, Logomark—What’s the difference?
So for those in the market for a logo design, here’s some vocab for you to get familiar with so that you know what to request from your designer:
Logo
This is a graphic that is used to represent a company, brand, or individual. How a logo is constructed can vary depending on the purpose. Here are three design types:
Logomark
A logomark usually does not include the name of the company. It is an image or symbol that represents the brand. Logomarks are more appropriate for businesses that are already market leaders, because the general public can easily associate the symbol with the brand without needing the name of the company.
Logotype
Also known as a “word mark,” the logotype is a brand name styled as a logo. This immediately associates the company with the visual identity, which makes it a great starting point for new businesses.
A logotype can be seen as conversative, making it a popular choice for industries like finance or law. This may not be so suitable for creative professionals or hospitality businesses.
Combination Mark
This is a combination of the logomark and logotype. The branding has the choice o being an integrated combination mark, so text and image work together to create one design.
An integrated combination mark offers a very strong brand identity, while a standalone mark can offer greater flexibility in its applications. It may allow the logotype to be dropped with time, which frees up the opportunity to create cleaner visual identity once the brand has gained momentum.
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Written by Victoria Zade
Victoria is a writer, SEO analyst, consultant, and designer who transforms businesses through graphic storytelling to business owners, artists, professionals, and visionaries. • www.vzade.com
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