Remote Done Right | For Employees, B2B, & B2C

By May 27, 2020 September 4th, 2020 One Comment

Tips for working remotely that will make your experience safer, less stressful and more productive.

Your team’s strength is not a function of the talent of individual members. It’s a function of their collaboration, tenacity, and mutual respect.

“We lost ‘Best Environment To Work In’ category this year! Did you have to do a VIDEO chat?”

1. Designate a workspace.
2. Create a comfortable environment.
3. Set boundaries.
4. Keep children on a schedule.
5. Maintain a consistent routine.
6. Over-communicate.
7. Stay connected with colleagues.
8. Take breaks.
9. Make time for physical and creative activities.
10. Focus on the big picture. [Forbes]

Employees working from home will be faced with some mental-health concerns, but the blurring of work and home lives may not be just a temporary side effect of the pandemic. Post-pandemic workplaces may be here to stay. This means fewer lunches, happy hours, and conferences.

The biggest tip we can offer? Remember to take breaks.

Study shows 47% increase in work from home productivity.
Juggling responsibilities. And winning. (Getty)

Business to Business (B2B)

“1 in 3 B2B decision makers work remotely for a majority of their week.”

B2B Sales Secrets

(It’s no wonder some of you can’t seem to find Ozzie, huh?)

boss business businesswoman cafe coffee coffee cup coffee shop development discussing discussion drinking management manager marketing meeting mobile phone morning notebook notes organizing out of office partners partnership phone plan planning professional project management remotely research smartphone strategy tactics taking notes team woman working writing

The mass shift to remote working amid the coronavirus crisis may lead some to think that it will impact B2C marketers rather than their B2B counterparts.

However, when it comes to the delay of campaigns and product launches as the pandemic escalates, the response appears to be the same across the board.

Throw your usual sales strategy out the window.

Rethinking the way we conduct sales, post-coronavirus, is crucial for businesses. The biggest way we can change our sales strategy is by lessening, or removing altogether, the expectation of meeting in-person.

1. Don’t ask for a meeting.

If your sales pitch and scripts automatically include “Can we get together for a meeting?” then remove it immediately. It doesn’t matter if you ask a B2B decision maker to go directly to their house, or when they are planning to be in the office anyway–a remote decision maker will very rarely meet with you. If your business is in B2B sales, change your regular business process and offer them something special.

Get creative and think of ways your product can be communicated to a remote decision maker without needing a face-to-face meeting.

2. Work with Influencers.

Rather than working with decision-makers, work with someone in the office who reports to them instead. In our case, this would be Juan, who is an Instagram Influencer and manages our day-by-day production goods.

Instead of asking to meet the DM, ask if they have a team member you can speak with instead. This helps you stay in your sales comfort zone while still making an impact on the ultimate authority.

Source Entrepreneur Webinar

Business to Customer / Community (B2C)

As the industry/customer relationship moves online and at their doorstep, safety measures have been put into place for both businesses and consumers.

Restaurants like Junzi Kitchen have shifted their marketing efforts to survive the pandemic, creating what Junzi calls Distance Dining–offering a three-course dinner delivered contact-free to customers who log onto their Instagram Live to dine together, yet apart.

Protecting delivery employees, customers during COVID-19

The response to COVID-19 will look different for each company, in every industry. But employees will be working from home for a long time to come. Many businesses right now are focused on short term goals: generating revenue fast, paying employees, and safety measures.

Focus on the weeks, months, and even years ahead.

According to the 2020 Insights on the COVID-19 Impact on Global B2C E-Commerce, online payments have increased in the COVID-19 crisis.

“Brick and mortar sales are projected to undergo an event greater decrease … Some consumers avoid cash as a COVID-19 vector, others simply move to plastic or digital payments as a consequence of ordering online.”

Because consumers are keeping their purchases online-only, B2C employees can focus or refocus their efforts to their company’s online presence.

Source Entrepreneur Webinar

Companies without websites need to make one. Business websites must have an online store, or e-commerce integration. It must be mobile-friendly, or responsive. If repeat customers often order online, then consider a mobile application for your business. These tasks and duties can be done from home, from albeit talented and knowledgable website designers.

Need a Website?

Contact Fantasea Media to bring your business to the 21st century.

Written by Victoria Zade

Victoria is a writer, SEO analyst, consultant, and designer who transforms businesses through graphic storytelling to business owners, artists, professionals, and visionaries. •

Schedule a private call to discuss how Victoria’s strategygraphic design, and copywriting will transform your organization.

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