A corporate business can still present itself with good design. Just because it’s corporate, doesn’t mean that it needs to look boring. We always have fun with events, but your brand shouldn’t avoid fun because it’s professional.
If you think good design is expensive, you should look at the cost of bad design. — RALF SPETH
The cost of bad design isn’t just ugly—it’s expensive. Your brand suffers, in the form of confusing or boring design. This directly affects your customer experience if you have uninspiring packaging, or a website that hasn’t optimized their web presence for both customer experience and search results.
The impact of design can be (and has been) measured. In 2014 and 2015, two back-to-back studies measured how selected companies (which placed a strong emphasis on good design) performed when compared to a control group (i.e. those who didn’t prioritize design). These surveys, the Design Value Index, selected firms that placed a strong emphasis on good design including, among others, Apple, Starbucks, Intuit, Steelcase, Procter & Gamble, and Nike.
Still Not Convinced?
Human-centered design puts the end-user first and foremost, and drives innovation for the company. Ultimately, great design has a cost —albeit one that pays for itself many times over. However, the costs of bad design are far more devastating, with far-reaching consequences beyond just profits and loss statements.
If you still have questions or if there is any information you can’t find here, please fill out our contact form or call us at (786) 250-3544.