A Closer Look at SEO:
For Beginners, Business Owners, and Those of Us Who Have Never Heard Of It
You may have heard the term “SEO” but not really understood where it comes from or what it means. SEO is an acronym, short for “Search Engine Optimization.” It is the action of optimizing a website so that it appears on search engines as soon as possible.
Your Website Without SEO
Your website still appears on search engines like Google, Yahoo, and Bing without search engine optimization. It only means that your website is not optimized for it. That’s a fancy way of saying that your website exists, just no one can find it and the internet has no idea what it’s even about.
By optimizing your website, you have defined a purpose for each page of your site and you have increased the “googleability” of every image and page your site has.
Your Website With SEO
Starting a website is like starting a lemonade stand.
If you started a lemonade stand, how would people know? You put up flyers, tell people to talk to their family and friends, prove that your lemonade is better than Publix’s, and if anyone leaves a “bad review” then you need to perform some damage control.
This is a lot like SEO.
Fantasea Media creates custom advertisements for your service and/or product, engage in forums for your business, and monitor every online mention of your brand to ensure everything is positive, informative, attention-grabbing, and most importantly—quality content.
No matter how you spin it—at the end of the day, content is always king.
And all that is just off-page SEO.
On-page SEO is all about the content that is already on your website.
Each page of your website should cover each of your services—not just one massive page with all the services bulked into one.
For every keyword / topic that you want to rank for, you should have a page on your site.
So if you’re selling services, you should have a dedicated page for each of your services, vs. everything all lumped on to 1 service page.
For every city that you have a location, you should have a dedicated page for that.
If you can get high quality content on your site, it’ll help you rank high in the search engines AND help get people across the finish line.
It’s a win-win!
The catch is, it actually has to be high-quality content, not just boilerplate fluff that explains the standard features and benefits.
And getting killer content that actually sells your products and services isn’t always easy.
But luckily we just solved that with our SEO service – we make it easier than ever to get unique, engaging content for your site.
Content that is SEO optimized and content that is designed to increase conversions.
We can help with writing all the pages of your site, including:
- Home pages
- About us pages
- Service pages
- Product descriptions
- And more!
If your marketing strategy has digital advertising in place, then your business is prepared to be found on the Internet. This is crucial for modern-day success. However if you’re asking any of these questions…
- How do I grow my website traffic?
- Can you help me increase my conversions?
- How do I get more sales from my website without content that is tailored to my potential customers?
…Then you’ve just been leaving it up to chance.
Fantasea Media’s SEO Manager reviews the daily data tracked from your website. How many people are visiting your site? Where in the world do they live? What sources or platforms did they find you from?
This means you can see the real-time result of your marketing efforts.
Is that Facebook ad really working? With SEO, you can see just how many people visited your website from that specific source (Facebook, in this example), on the specific day that you ran the ad.
The more sources your website has, the more probability for your site to be visited by potential customers, driving leads and generating sales. Quality SEO increases the amount of sources, with custom content branded for your business—all this works together to bring your website closer to the first page (and even the first rank!) of search results.
Can business owners do their own SEO themselves?
Sometimes a business owner is far too busy actually managing their business.
Having someone dedicated to your business’s SEO is like having an assistant ready to adapt and improve your digital marketing to your needs, while having an advisor to tell you which locations are better for your business than others.
Doing your own SEO while running your own business simultaneously is like having a partnership, but only with yourself. And you know what they say…
You don’t know what you don’t know.
But we can show you.
Your SEO requires ACEL:
Architecture of the website itself, Content within each page, Exposure to the venues that your customer base knows and trusts, and real quality Links.
This all works together to establish your business as professional, reputable, credible, and experienced in your field.
Written by Victoria Zade
Victoria is a writer, SEO analyst, consultant, and designer who transforms businesses through graphic storytelling to business owners, artists, professionals, and visionaries. • www.vzade.com
Schedule a private call to discuss how Victoria’s strategy, graphic design, and copywriting will transform your organization.
