How to Manage a CBD Brand
How do I market my CBD company?
The CBD industry is booming as laws allow the medical use of cannabis. It’s gotten so far that universities and colleges are opening specifically for a CBD-centralized curriculum. Although regulations are lessening as time passes, many CBD companies are using this medical background to help and guide their product branding. A trend growing in popularity is using alternative remedies, and Harvard’s health blog legitimized CBD as a natural and alternative remedy. Your CBD brand can take advantage of growing trends and piggy-back the initial popularity.
How do I start my marketing strategy?
Creating a brand should be simultaneous with creating a marketing strategy for that brand. The strategy acts as limitations for creative, but it also serves as a guide.
Here are some common questions a marketing professional will ask before outlining your strategy:
- What are the strengths of your brand? Weaknesses? Opportunities? Threats?
- Who are your main competitors? Who indirectly competes for business with you?
- And WHO is your customer? Where are they from, how old are they and how educated are they?
Your marketing team considers all of this information when building your brand.
Don’t want to do it alone? You don’t have to. Contact us, and tell us your story.
Package Design and Visual Identity
New industries have the pleasure of being the precedent for visual branding and design. With the case of CBD products, there is a growing variety of directions to take with packaging. What used to serve well as an urban direction no longer fits the bill with products that have legitimate medical qualities.
It helps to look at the region your business is operating from. Do you find yourself around new and colorful materials on a daily basis? Or are you in an area where having some color would actually make you stick out? For a boring area, bold and colorful packaging would make the statement you need. But for an area like Miami, with the world’s most popular art district, less truly is more.
Sometimes just doing the opposite of what others are doing will help get you seen faster.
Organize Your Content
It’s not enough to write content or post about it. You need to sprinkle it in all the right places so that the right people find you. Because your product is first and foremost, a medicine, it helps to direct your content to each person that would benefit from your product.
Who does my product help?
In the case of medical marijuana, it can be used to treat a number of conditions, including:
Anorexia and other eating disorders
Mental health conditions like schizophrenia and PTSD
Wasting syndrome (cachexia)
Once you have an idea of all the types of people you need to reach, that’s when you can start building content. Generate web pages that only people with appetite loss would search for. Then make pages for each and every person that would use or have questions about your product. This is the only way your content will be seen.
Need help with SEO? We’ve got you covered.
These are the bare essentials for building a CBD brand.